Instagram Marketing Strategy for Home Builders & Real Estate Developers


As a homebuilder or real estate developer, would you ever send out marketing postcards without a lush color image of your new model home? Or pay for a full-page print ad with no pictures of the chef’s kitchen, infinity pool, or outdoor fireplace? (No, we didn’t think so!)

It’s any successful real estate marketer’s mantra: “It’s the photos, silly.”

Which is exactly why, perhaps more than any other, Instagram is the social media platform built for you. Created in 2010 for the express purpose of photo (and now video) sharing, Instagram is a highly engaging (and addicting) visual medium—just ask its more than 300 million active monthly users.

It’s easy to link your Instagram marketing strategy with your other social media platforms. Your business profile can be connected to your Facebook account, and displays your contact information (very useful for interested homebuyers). Posts can be shared not only on Facebook but Twitter, Tumblr, and Flickr with an easy tap of the toggle.

And Instagram’s sleek simplicity makes it perfect for viewing on mobile devices. A study by Google and the National Association of Realtors reported that approximately one-fifth of real estate–related searches happen on mobile devices, and Google real estate–related searches on mobile devices grew 120 percent year-over-year from 2011 to 2012. 120 percent!

With numbers like that in 2012, it’s worth devoting time and a budget in 2017 to create a great Instagram social media marketing strategy for your real estate company being that mobile phones have taken over our lives. If your photos and graphics are compelling, you’ve mapped your location, and employed a winning mix of specific and general hashtags. Instagram is a powerful marketing tool in reaching and attracting your target clients.

But in order to connect with thousands of potential clients in your market, and build your homebuilding or real estate development company’s online presence, it’s essential to keep your Instagram profile and marketing practices up to date. As a social media-marketing platform, Instagram is relatively young, but its exciting new tools and features will keep your residential or commercial properties at the forefront of your target audience’s attention.

You’re probably familiar with Facebook’s lead generation and advertising features.  Well, since Facebook purchased Instagram about five years ago, Instagram has slowly introduced Facebook-style campaigns to drive awareness, increase customers, and share your story among a highly engaged audience. The advertising tools will be familiar to you: you can set up, run, and track campaigns much the same way you do with Facebook ads.

On – 20 Mar, 2017 By Jason Cohen, CEO