Why Your Non-profit Organization Should Use SEO to Boost Traffic

 

SEO services can help any business or organization be more visible when a consumer performs an internet search. By implementing SEO onto your non-profit organization’s website, you can attract more visitors and conversions that can turn into donations and clients.

Three Reasons to Implement SEO Into Your Non-profit Organization’s Website

Enhanced Visibility

Implementing SEO is a cost-effective way to increase the brand awareness of your organization. With SEO, users will associate your non-profit organization with targeted keywords. For example, if you provide dental services to people without dental insurance, targeted keywords and phrases such as “dental clinic in North Las Vegas” would help people find you. SEO also helps to build trust in your non-profit organization and helps you become an authority on the services that you offer.

Improved Community Reach

SEO can also help your organization have a bigger impact on the community. Non-profit organizations sometimes struggle to achieve the community reach that they need in order to be found by the people who need their services. With SEO, people seeking local services that your organization provides will be able to find you; your organization is more likely to be ranked in the first page of search results.

Boosted Donations

In addition to increasing your visibility and outreach, SEO may also help to boost monetary donations. SEO helps your website to be more user-friendly and establishes your non-profit organization as a trustworthy place for contributions. When your website ranks in the top 10 or on the first page of the search engine results, people will rate you as more credible and worthy than organizations that are on the 20th page. SEO can also be implemented on the donations and contact us pages, which takes donors exactly where they need to be on your website.